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Paid media insights

Practical guidance on Google Ads, Meta Ads, pricing and campaign strategy from the team managing the work.

September 19, 2026·3 min read

How much does Google Ads management cost in 2026? Flat fee vs percentage of spend

What agencies charge for Google Ads management, why percentage-of-spend pricing works against you, and how a flat monthly rate changes the incentives.

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September 19, 2026·3 min read

Trademark vs non-brand search: why your agency's ROAS number might be inflated

Branded search converts existing customers at a high ROAS. If your agency blends it with non-brand, the account looks better than it is. How to separate them and what to expect when you do.

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