Meta Ads management
Facebook and Instagram campaigns that reach new customers and bring back the ones who almost bought. $3,000 to $5,000 per month. Weekly reporting.
Over paid social efficiency goal, Grundy Insurance, six months
Over paid social ROAS goal, Vim & Vigr, three months
Paid social cost per conversion, xtraCHEF by Toast
Effective paid social depends on targeting people at different stages of their customer journey at the same time.
Top of funnel reaches people who have never heard of you: lookalike and interest audiences. Middle of funnel reaches people who visited your Facebook or Instagram page or viewed content on your site. Bottom of funnel reaches cart abandoners, custom audiences and past purchasers. Running all three at once is what lowers the blended cost per conversion; retargeting alone runs out of people, prospecting alone pays full price for every sale.
In a typical TAS e-commerce account the top of funnel holds the largest audience (around 14.7 million people) but a minority of budget (27%), the middle holds 4.4 million people and 41% of budget, and the bottom holds 84 thousand people and 32% of budget. The split moves as the data comes in, but the principle holds: the most budget per person goes to the people closest to buying.
We build the persona layer from your in-house data and from demographic performance in your other channels. For Grundy Insurance, cross-referencing Google search performance with their customer records identified the age, gender, income and interest profile of a classic-car collector, and Meta drove over 5,700 leads in six months at 42% better than goal.
New ad copy and creative enter testing every cycle, with a clear winner-and-challenger structure so learning phases reset as rarely as possible. We support your creative team with briefs based on what the data says is working.
Shopify and DTC brands that need Meta to hold a ROAS target while scaling spend. Vim & Vigr launched paid social from zero and beat their ROAS goal by 12% in three months.
See the Vim & Vigr case study →Insurance, services and B2B accounts where a form fill is the conversion. Grundy Insurance went from no paid social to 5,700+ leads in six months.
See the Grundy Insurance case study →"Our motto has always been 'data, not drama,' and paid advertising is one of the best ways to capture customers using data. Once we started growing our e-commerce presence, it was a no brainer to venture into paid social."
"TAS can give you insights into your demographic that you may not be aware of at face value. Their commitment to cost efficiency is what sets them apart from their competition."
$3,000 to $5,000 per month, excluding ad spend. Rolling month-to-month agreement, 14 days' notice to opt out. Your rate never rises as your spend grows.
See how pricing works →Here are just a few of the clients we're proud to have worked with:
