Google Ads management

    Google Ads management that grows conversions, not just clicks

    We run Search, Shopping, Performance Max and Display for e-commerce and B2B brands. $3,000 to $5,000 per month. Month-to-month. Weekly reporting.

    +24%

    Average conversion volume lift in the first three months

    +1,435%

    Paid search conversions, Grundy Insurance, first six months

    +110%

    Paid search conversions, xtraCHEF by Toast

    How we run Google Ads

    Most accounts we take over are spending against broad, low-intent searches. We move budget toward intent.

    Long-tail keywords carry the intent

    A search for 'les paul guitar' costs less per click than 'new gibson les paul guitar for sale', but the second searcher is closer to buying. Long-tail keywords represent a higher level of consumer intent, so we build campaigns around them and let broad terms earn their way in with data. The result is a higher return on the same spend.

    Bid modifiers direct spend to the buyers

    We layer a comprehensive system of bid adjustments on top of the keyword structure: time of day, day of week, device, location, age, and household income. For xtraCHEF, that meant the bulk of budget went to restaurant proprietors, general managers and head chefs instead of everyone who typed a food-related term.

    Non-brand growth without the trademark trick

    Some agencies inflate account ROAS by leaning on trademark searches, which are mostly existing customers, while starving non-brand campaigns where net-new customers are found. We report brand and non-brand separately and grow the non-brand side without sacrificing efficiency. Vim & Vigr's non-brand restructure delivered +15% paid search ROAS in three months.

    Conversion tracking before spend

    Every engagement starts with a tracking audit: conversion actions, enhanced conversions, GA4, and offline import where sales close in a CRM. If the data is wrong, the bidding is wrong, so we fix it first.

    What's included

    • Performance Max, Search, Shopping and Display campaigns
    • Ongoing keyword research and negative keyword management
    • Continuous ad copy and asset testing
    • Bid strategy and bid modifier management
    • Landing page optimization recommendations
    • Conversion tracking setup and maintenance
    • Custom Looker Studio dashboard
    • Weekly recap email every Friday, federal holidays included
    • Standing weekly or bi-weekly calls
    • Shared Slack channel

    Who it's for

    B2B and SaaS

    Lead-gen accounts where a demo request or trial is the conversion, and lead quality matters more than lead count.

    See the xtraCHEF case study →

    Results

    "Before working with TAS, we were casting too wide of a net and wasting ad dollars. TAS helped us focus on our core demographic for a more efficient ad spend."
    Josh GrundyDirector of Marketing, Grundy Insurance
    "When we brought TAS on board, we had a partner who was focused on being efficient, being effective, and monitoring the success of each campaign, which is invaluable."
    John EnnyDirector of Marketing, xtraCHEF

    Pricing

    $3,000 to $5,000 per month, excluding ad spend. Rolling month-to-month agreement, 14 days' notice to opt out. Your rate never rises as your spend grows.

    See how pricing works →

    FAQ

    Here are just a few of the clients we're proud to have worked with:

    Vim & Vigr logo
    Obot logo
    xtraCHEF logo
    Grundy logo
    AFPA logo
    Spread logo
    RocketDocs logo
    Workhorse logo
    Finch logo
    Mata Traders logo
    Botanie Soap logo

    Ready to fix your Google Ads account?

    Tell us about your account and current spend. We reply within one business day.